What is SERP
July 23, 2020
What is SEO?
SEO is a process by which we can increase the organic ranking of our website in search engines.
In simple words -
SEO is all the ways by which we can bring our website to the top of search engines so that more and more people see it.
full form of SEO (Search engine Optimization) Which is directly related to the search engine. SEO There are rules to bring your website to the top in a type of search engine so that traffic can increase on our website. If you follow these rules, then your website appears on the first page in the search engine.
Bringing the website to the first page is important because most people prefer to visit the website that comes on the first page and for this we have to follow Seo.
Any company or person makes his website so that he can sell his service and product, but if only traffic does not visit his website, then how will he sell his product. So we have to do search engine optimization to get our website to the first page. Which has increased traffic on our website.
Note:- Search engine optimization is exactly like traffic rules. For example, to run the traffic smoothly, we need a roadmap so that people do not face any problem and they can quickly reach their target by choosing their right path.
Similarly, Seo is also a search engine Traffic Rules. So that when searching anything, it gets the right information quickly. For this, there is a roadmap of a search engine called Seo (Search engine optimization).
Both Seo and traffic rules work for people. So that our journey is good. Like if you search for "what is SEO" but the result that comes is about something else, then you will have to search again and again which means that your journey and user experience is poor.
That's why the Google search engine uses the Seo factor to increase its user experience so that it can give information fastly and correctly to its user.
Every search engine has its own SEO factor. In today's time, Google is the largest search engine which is the most used in the whole world. Google works on about 200 Seo factors.
If you want to understand Seo in one line, then you should know that Google likes the content that the user likes to read. Whose content automatically goes to the first page. And if you do not like it, then it slowly goes down. This is the most important factor in Google SEO.
What is SERP?
SERP means Search Engine result Page. When we search for someone in Google or any other search engine, he shows all the results on his page. On searching, the page that opens it is called the Search Engine result page.
The results that appear on the Search Engine result page, there are 2 types of listings in the list.
- Organic listing
- Inorganic Listing
What is Organic Listing?
Organic listing is the listing in which we come to the search engine results page without spending any money. But for this, we have to do search engine optimization. Organic listing is the best because we get regular traffic from it.
What is Inorganic Listing?
When we spend money and come to the result page of Google, then we call it Inorganic listing. These listings are not stable, that is, as long as we continue to pay money to Google, we can come to the results page.
How Does Search Engine Work?
Like if you search for "what is SEO" then the search engine brings the crawling and indexed ranking list to you. The bots and spiders of the search engine crawl and index for 24 hours continuously and make their ranking list. And as soon as you do some search, you see it on the search engine result page (SERP).
By the way, all search engines have different technic to work. But every search engine works in three steps.
- Crawling
- Indexing
- Ranking
What Are The Types Of SEO?
So far we have learned what SEO is and why it is important. After this, we talk about how this is done. When the website becomes a blog, then its optimization starts. That is, before publishing the post, work starts on it. Nowadays blogging is done most in WordPress. If you know very well about what WordPress is, then you will know that we get a lot of plugins in it for free, many of which are also used for optimization. So let's know about this type of thing.
These are mainly of 2 types.
- On-Page SEO
- Off-Page SEO
How To Do On-Page SEO?
Search engine optimization has two important factors. First of all, we talk about on-page Seo because it is the most important factor to increase organic traffic on the website.
To set up your website according to search engine optimize, the work that is done on it is called on-page SEO.
By doing this, your organic traffic increases. Directing your website by searching keywords on google is called organic traffic.
On-page SEO has many factors, with the help of which you can optimize your website for on-page, we are going to tell you some common factors.
- Website Design
- Website Speed
- Website Structure
- Website Favicon
- Mobile-friendly Website
- Title Tag
- Meta Description
- Keyword Density
- Image Alt Tag
- URL Structure
- Internal Links
- Highlight Important Keyword
- Use Heading Tag
- Post-Good Length
- Robots.txt
- Sitemap.xml
- Check Broken Links
- SEO Friendly URL
- Google Analytics
- Social Media Button
- HTML Page Size
- Clear Page Cache
- Website security HTTPS etc
How To Do Off-Page SEO?
To rank your website and post in the search engine, promoting its link on the internet is called off Page SEO.
When your post is promoted and shared on the internet, it gets some signal to the search engine. Which search engine increases the ranking of that post.
There are many ways to do Off-Page SEO. With the help of which you can increase the traffic of your website by increasing the ranking of your post. We are telling you how to do something off-page.
- Social Sharing
- Social Bookmarking
- Guest Posting
- Forum Posting
- Blog Commenting
- Blog Directory Submission
- Search Engine Submission
- Classifieds Submission Site
- Video-Sharing site
- Photo Sharing site
- Question and Answering Site
- PDF / PPT Submission Site
Greetings, I'm Vijay Chauhan. In this blog, you will get intellectual knowledge of related Digital Marketing like SEO, SMO & Web Development, Or find Backlinks Submission Sites. At Digital Paratha you will also learn basic computer tips & tricks.